usability
Leo on Simplicity
Simplicity is the ultimate sophistication.
On Content & Design
Content precedes design. Design in the absence of content is not design, it’s decoration.
Twitter Tweet, 5/6/08
On Great Web Design
There’s a possibility that really great web design receives neither praise nor criticism. It just works.
overheard on Twitter, 4/25/08
"Cool" Web Design Doesn't Pay
Jakob Nielson is one of my favorite voices on the web. Most people either love him or hate him, which I’ve found to be a good indicator that someone is worth listening to, at least until I can form a judgment myself.
His latest Alertbox column reminds me, again, that no amount of design “wow” can make your website visitors buy more, contact you, or whatever your desired conversion goal is.
Bad content, bad links, bad navigation, bad category pages… which is worst for business? In these examples, bad content takes the prize for costing the company the most money.
Successful sales-oriented websites make it easy for users to accomplish the desired action and encourage them every step of the way. Good web design supports, rather than gets in the way of, the conversion process.
